Privacy Policy

LECOM Event Center is a live event and entertainment venue located in Elmira, New York. We host concerts, family shows, professional and recreational hockey, ice and turf rentals, expos, and community events, and we operate marketing and communications programs to keep fans and guests informed.

References to “we,” “us,” or “our” in this policy refer to LECOM Event Center as the party responsible for the personal information collected through this website and our communications programs.

We may collect the following categories of personal information:

• Contact Information: Your name, email address, and phone number when submitted through forms on our website.
• Communications Preferences: Your consent choices for SMS and email marketing.
• Booking & Event Details: Information you provide when requesting ice, turf, birthday, or private-event bookings, including event dates, party size, and related preferences.
• Waiver Information: Details you submit when signing a participation waiver for ice or recreational activities.
• Purchase Information: What you bought, the amount paid, and the transaction identifiers returned by our payment processor. We do not receive or store your full card number.
• Device & Browsing Information:The pages you view, how long you spend on them and how far you scroll, the type of device you are using (phone, tablet or computer), your operating system, and your browser — including whether you arrived through an in-app browser such as Instagram or Facebook.
• Approximate Location: The city, region, postal code and country associated with your internet connection. This is resolved by our hosting provider at the network edge. We do not store your IP address. The only form we keep is a one-way, irreversible cryptographic hash used to detect abuse and prevent fraud, from which your address cannot be recovered. Location is accurate to the level of a town, not an address.
• Referral & Advertising Information:The website or platform that referred you, any campaign tracking parameters in the link you followed (commonly called UTM parameters), and advertising click identifiers passed by advertising platforms — including Meta’s fbclid, Google’s gclidand TikTok’s ttclid. These tell us which advertisement, post or campaign brought you here.
• A Visitor Identifier: A randomly generated identifier stored in a cookie on your device, which lets us recognise the same browser across visits. See Visitor Tracking & Profiles below.
• Session Recordings & Heatmaps:Through Microsoft Clarity, we record how visitors interact with pages — mouse movement, clicks, scrolling and navigation — and play these back to diagnose problems and improve the site. See Cookies, Analytics & Advertising Technologies.
• Submitted Content: Messages, survey responses, applications, or other content you submit through our contact, booking, or event forms.

Ticketing. Some tickets for events at LECOM Event Center are sold directly by us on this website, with payment processed by our payment processor (Square). Other events are ticketed through third-party platforms such as Ticketmaster or Eventbrite, which operate under their own privacy policies. Deposits for ice, turf, and private-event bookings are also processed by Square.

We use the information we collect to:

• Respond to inquiries and provide requested services, including booking and waiver requests.
• Sell tickets, process payments, deliver your tickets, and provide customer service.
• Send event announcements, presale access codes, show updates, booking confirmations, and marketing communications, subject to your consent where required.
• Operate and improve our website and event programming based on usage data and feedback.
• Process sponsorship, partnership, group-sales, and vendor inquiries.
• Fulfill legal and regulatory obligations.
• Maintain the security and integrity of our website and communications systems.

Marketing and advertising.We also use this information — including your browsing activity, purchase history, approximate location and the advertisement or post that brought you to us — for marketing and advertising purposes. Specifically, we use it to:

• Measure which advertisements, social posts, emails and campaigns actually lead to ticket sales, so we can decide where to spend our advertising budget.
• Build a profile of your activity and interests with us, and use it to tailor the events, offers and content we show you.
• Create and target advertising audiences on third-party platforms — principally Meta (Facebook and Instagram) — including audiences of people who resemble our existing customers, and advertising shown to you after you visit our site (“retargeting”).
• Segment our email and SMS lists so that what we send you is relevant to the events you have shown interest in.
• Understand which cities and regions our audience comes from, in order to plan programming, ticket pricing and where we advertise.

We will not use your information for purposes materially different from those stated above without providing notice and, where required, obtaining your consent.

We want to be direct about this, because it is the part of our data practices people most reasonably want to understand.

We assign your browser a random identifier.The first time you visit lecomeventcenter.com, we generate a random identifier and store it in a cookie on your device. It contains no name, email address or phone number — on its own it identifies a browser, not a person. It lasts up to 400 days and is renewed each time you return, so a visitor who comes back periodically continues to be recognised.

We record what that browser does on our site.Pages viewed, when, in what order, how long you stayed, the device and browser used, your approximate city, and which advertisement, post, email or search brought you. Over time this builds a history of that browser’s visits.

When you identify yourself, we connect that history to you.If you buy a ticket, sign a waiver, or submit a form giving us your email address or phone number, we link the browsing history already associated with that browser — including activity from beforeyou gave us your details — to you as an identified person. We also connect activity across the different devices you use, by matching the email address or phone number you provide. The practical effect is that we may know that you looked at an event several times over several weeks, on more than one device, before you bought a ticket.

We use it to sell tickets. This profile informs which events we promote to you, the advertising audiences we build on platforms like Meta, and how we measure whether our advertising is working. See How We Use Your Information.

What we do not do. We do not sell this information. We do not use it to make automated decisions that produce legal or similarly significant effects about you. We do not track your activity on websites other than our own, and we do not buy personal information about you from data brokers to add to your profile.

If you would prefer we did not do this, see Your Tracking Choices below.

If you opt in to SMS communications, you agree to receive recurring automated marketing text messages (SMS/MMS) from LECOM Event Center at the mobile number you provide. Messages may include event announcements, presale codes, ticket on-sale alerts, booking confirmations, and promotional content.

Message Frequency:Approximately 4–8 messages per month; frequency may vary around event announcements and on-sale periods.

Opt-Out: Reply STOP to any message to cancel at any time. You will receive a one-time confirmation, and no further messages will be sent.

Help: Reply HELP to any message for assistance, or contact us using the details in the Contact Us section below.

Message & Data Rates: Standard message and data rates may apply depending on your carrier plan.

Consent is not a condition of purchase. You are not required to opt in to SMS to attend events or access services.

Record Retention: SMS opt-in consent records and related communications are retained for a minimum of four (4) years to comply with TCPA and A2P 10DLC carrier requirements.

SMS opt-in data and consent records are never shared with third parties for their own marketing purposes.

When you submit your email address through our website, you may receive marketing emails from LECOM Event Center, including event announcements, presale notifications, and promotional offers.

Opt-Out:You may unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link included in the footer of every marketing email we send, or by contacting us directly. We will process your request within 10 business days.

Transactional emails (such as form submission confirmations or direct responses to your inquiries) are not marketing emails and are not subject to marketing opt-out.

We do not sell your personal information for money.However, several state privacy laws define “sharing” broadly enough to include disclosing information to an advertising platform for targeted advertising. We want to be plain about it: as described in Cookies, Analytics & Advertising Technologies, we send hashed contact details and purchase information to Meta so that our advertising can be measured and targeted. If you would rather we did not, see Your Tracking Choices.

We may otherwise share your information in the following limited circumstances:

• Event Promoters & Co-Organizers: For events produced jointly with a promoter, team, or organizer, we may share relevant information with that partner for event operations and communications. Partners are expected to handle shared information consistent with this policy.
• Service Providers: We use trusted third-party platforms to operate our services, including:
  • GoHighLevel— our customer relationship management (CRM) platform, used to store contact information and manage communications.
  • Supabase— secure database storage for form, booking, and waiver submissions.
  • Square— payment processing for booking deposits.
  • Google Analytics and Google Tag Manager— website analytics and tag delivery.
  • Microsoft Clarity— session replay and heatmap analytics.
  • Vercel— website hosting and content delivery.
  • SendGrid— delivery of marketing and transactional emails.
  • Ticketing partners— Ticketmaster and Eventbrite, for events ticketed through those platforms.
  These service providers are engaged to process information on our behalf. Meta is treated differently: information we send to Meta is used by Meta for advertising measurement and targeting under its own terms, not solely on our instructions. That disclosure is described in Cookies, Analytics & Advertising Technologies.
• Legal Requirements: We may disclose information when required by law, court order, subpoena, or other governmental authority.
• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets, your information may be transferred. We will provide notice before your information becomes subject to a different privacy policy.
• Protection of Rights: We may disclose information where we believe it is necessary to protect the rights, property, or safety of LECOM Event Center, our guests, or the public.

We use cookies and similar technologies on our website. Cookies are small data files placed on your device. The following are in use:

Our own (first-party) cookies

• Visitor identifier (_lecom_vid, up to 400 days) — the random browser identifier described in Visitor Tracking & Profiles.
• Session identifier (_lecom_sid, 30 minutes) — groups your page views into a single visit.
• Campaign attribution (_lecom_attr, 90 days) — records the advertisement, post or link that brought you to the site, so a purchase made days later can still be credited to it.
• Advertising click identifier (_lecom_fbc, 90 days) — stores Meta’s click identifier from an advertisement you clicked.
• Essential cookies— required for sign-in, shopping carts and security. These cannot be disabled without breaking the site.

Third-party technologies

• Meta Pixel and Conversions API(Meta Platforms, Inc.) — the Pixel runs in your browser and reports page views and actions to Meta. Separately, our servers report purchases and other conversions to Meta directly through the Conversions API. This includes your email address, phone number and name in hashed (irreversible) form, together with the advertising click identifier, so that Meta can attribute a sale to a specific advertisement and we can target advertising. Meta uses this information in accordance with its own terms and privacy policy.
• Microsoft Clarity (Microsoft Corporation) — records session replays and heatmaps: your mouse movement, clicks, scrolling and navigation through pages, which we can play back to find usability problems. Clarity masks form input fields by default, but you should assume anything visible on screen may be captured.
• Google Tag Manager and Google Analytics(Google LLC) — website analytics measuring pages viewed, session duration and traffic sources, and the delivery of Google advertising tags.

These providers may transmit and store data on servers in the United States and elsewhere.

You can limit or stop most of the tracking described above:

• Ask us to stop. Email Info@lecomeventcenter.com and ask us to opt you out of marketing analytics and advertising profiling. We will suppress your profile from advertising audiences and stop using your browsing history for marketing.
• Global Privacy Control. If your browser or an extension sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sharing of your personal information for targeted advertising.
• Browser controls. You can block or delete cookies in your browser settings. Deleting our cookies resets your visitor identifier and disconnects future activity from your earlier browsing. Some site features will not work without cookies.
• Meta. You can control how Meta uses your information for advertising in the Ad Preferences section of your Facebook or Instagram account settings.
• Google Analytics. You can opt out by installing the Google Analytics Opt-Out Browser Add-on.
• Microsoft Clarity.Clarity honours your browser’s “Do Not Track” setting.
• Marketing messages. Reply STOP to any text, or use the Unsubscribe link in any marketing email. These stop the messages; use the first option above to also stop the analytics profiling.

Opting out of advertising profiling does not stop us from sending you transactional messages you have asked for, such as the tickets you bought or a booking confirmation.

We maintain reasonable and appropriate technical and organizational safeguards designed to protect the security, confidentiality, and integrity of the personal information we collect and maintain. These measures are consistent with the requirements of the New York Stop Hacks and Improve Electronic Data Security Act (NY SHIELD Act) and include:

• Access controls limiting who can view personal information.
• Transmission of personal data over encrypted connections (HTTPS/TLS) where technically feasible.
• Use of third-party platforms that maintain their own security certifications and data protection programs.
• Regular review of our data collection and storage practices.

No method of transmission over the internet or electronic storage is 100% secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

In the event of a security breach that compromises the confidentiality, integrity, or availability of your personal information, we will notify affected individuals in the most expedient time possible and without unreasonable delay, consistent with the requirements of the New York SHIELD Act and any other applicable state or federal law.

Notifications will be provided by email (at the address on file), written notice, or, where permitted by law, by posting a prominent notice on our website.

If you believe your personal information may have been accessed or used without your authorization, please notify us immediately using the details in the Contact Us section below.

We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law:

• SMS consent records: Minimum of four (4) years, as required by TCPA and A2P 10DLC carrier requirements.
• Email and contact records: Retained while your communications preferences remain active, and for a reasonable period thereafter for suppression (opt-out) purposes.
• Website usage data in Google Analytics: Retained per Google Analytics retention settings (26 months unless configured otherwise).
• Visitor profiles and browsing history we hold ourselves: Retained for up to 36 months from your last visit, after which the browsing history is deleted. Purchase records are kept longer, for accounting, tax and dispute-resolution purposes.
• Session recordings (Microsoft Clarity):Retained per Clarity’s own retention period, currently 30 days.
• Form, booking, and waiver submissions: Retained as needed to respond to your request and for business records purposes.

You may request deletion of your personal information at any time (see the Your Rights section below). Deletion requests are subject to any overriding legal retention obligations.

Under New York law and applicable federal law, you have the following rights with respect to your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to legal retention requirements (including the four-year SMS consent retention obligation).
• Opt out of marketing: Unsubscribe from SMS (reply STOP) or email (click Unsubscribe) at any time.
• Data portability: Request a copy of your data in a portable format, where technically feasible.

To exercise any of these rights, contact us using the details in the Contact Us section below. We will respond within 30 days.

Our website contains links to third-party websites, including ticketing platforms (such as Ticketmaster and Eventbrite), social media platforms, and venue partners. When you click a link to a third-party site, you leave our website and are subject to that site’s privacy policy and terms of use.

Ticket purchases for events at LECOM Event Center are processed directly by third-party ticketing platforms. We are not responsible for the data practices of those platforms and encourage you to review their privacy policies before completing a ticket purchase.

Our website and marketing services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have inadvertently collected information from a child under 13, please notify us immediately using the details below and we will promptly delete such information.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will:

• Update the “Effective Date” at the top of this page.
• Post a notice on our website homepage for a reasonable period following the change.
• Where practical and required by law, notify affected users by email.

Your continued use of our website or services after the updated policy is posted constitutes your acceptance of the revised terms.

For questions, concerns, or requests regarding this Privacy Policy or your personal information:

For our terms governing use of this website, see our Terms of Use.